• What’s Happening: MacStore México has partnered with Reuse, a refurbished-tech startup led by Tomás Ulloa, to refurbish more than 40,000 used iPhones this year through its trade-in program across all 72 stores nationwide El Financiero.
• How It Works: Consumers can trade in their old iPhones at MacStore and apply the value toward a new device. Reuse’s certified technicians refurbish the received iPhones, which are then resold on www.reuse.mx with a two-year warranty El Financiero.
• Scale & Impact: In 2024, Reuse refurbished over 70,000 devices of various brands via trade-in programs. This expansion represents a significant boost in e-waste circularity and access to affordable, certified-used Apple technology in Mexico El Financiero.